Need strategic PR for Credibility, Visibility & Growth?
I help you build trust with PR in the AI age
Turn PR Into Business Growth
Public relations (PR) is more than managing a company’s image—it is a powerful driver of growth. When executed strategically, PR connects your brand with the right audiences, builds credibility, and creates lasting relationships that lead to new opportunities and revenue. Successful brands don’t just advertise; they earn trust through PR by gaining media attention, strengthening reputation, and engaging audiences across every channel.
From Global PR Campaigns to Training
From corporate launches to startup growth stories, AM has led campaigns across Europe and North America. The work spans industries and scales — from established brands to founders entering the market.
What makes AM different? There’s no hierarchy, no layers, and no agency overhead. You work directly with senior expertise, supported by a trusted network of PR professionals across Europe and North America.
Beyond campaigns, I make professional PR accessible through practical training and coaching — helping businesses of all sizes build communication that lasts.
AM was founded in 2016 by Luc de Boer PR & Communications Consultant.
How AM Works
Every collaboration starts with clarity — your story, your audience, your goals, and the insights uncovered through thorough brand and competitor research. From there, we create a tailored PR roadmap that combines strategy with hands-on media execution. Whether you’re looking for visibility through media outreach, reputation building, or thought leadership, our approach blends insight with action to deliver measurable results and lasting impact.
Prefer to learn the ropes yourself? Explore our range of PR programs , coaching, and workshops designed to help you get started, stay consistent, or gain expert support along the way.
